Client Introduction: Based in Mexico City, Lidia Cocina creates cooking videos on YouTube, preparing recipes using only the microwave. Her content includes a variety of international dishes, with a special focus on Mexican cuisine. Project Objective: To develop a visual identity and digital marketing strategies that highlight the originality and accessibility of the channel's recipes, attracting a global audience. Solutions Provided: Logo Design: Creation of a logo that reflects the creativity and unique focus on microwave cooking. Promotional Materials: Design of banners and video thumbnails, as well as business cards and promotional materials. Digital Strategy: Development of visual content and strategies for social media and YouTube to increase online presence and engagement. Key Results: The new visual identity and marketing strategies have increased the channel's visibility, attracting a wider audience and improving follower interaction.
