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Client Introduction: Based in Mexico City, TRC Bikes specializes in repairing all types of bicycles and selling a wide range of bicycle accessories. Additionally, they offer new and used bicycles. Project Objective: Develop a visual identity that highlights TRC Bikes' expertise and dedication in bicycle maintenance, improvement, and sales. Solutions Provided: Logo Design: Created a logo that reflects the passion for cycling and the quality of service. Promotional Materials: Designed flyers, banners, and business cards to attract cyclists and enthusiasts. Digital Strategy: Developed visual content and strategies for social media to increase online presence. Highlighted Results: The new visual identity has increased the brand's visibility, attracting more customers seeking bicycle repair services, as well as new and used bicycles and high-quality accessories.